Most Web3 Products Never Reach Consumers. Most Networks Never Reach Developers.

I've been on both sides. Built NBA Top Shot at Dapper Labs and watched it reach people who'd never touched a blockchain. Ran developer growth at Flow and figured out what actually brings builders to a new chain and keeps them there.

If that's the gap you're trying to close, that's the work I do.

See If We're a Fit How We Work Together

I keep my client list small—let's talk.

How We Work Together

Retainer

Ongoing strategic access — monthly sessions, async Q&A, and review of major decisions as they come up. Best for teams actively building.

Ad-Hoc

Need a second opinion on one big decision? Book a focused working session. No long-term commitment required.

Project-Based

Scoped advisory for a specific challenge: architecture review, token design, team hiring, or scaling plan. Clear deliverables, clear timeline.

Not sure which model fits? Start with a conversation.

See If We're a Fit

Who It's For

Consumer Web3 Founders

Building for users who shouldn't need to know what a wallet is. The mainstream-ready product problem.

Teams Evaluating Chains

Making the L1/L2 selection call and want real-world tradeoffs from someone who has actually shipped on them.

Network Founders

L1/L2 teams working to grow their ecosystem and attract quality builders who actually ship.

What Advisory Looks Like

Architecture review from someone who scaled NBA Top Shot to millions of real users, not a whitepaper theorist
Chain selection grounded in actual tradeoffs. I've built on Flow and know what most chains get wrong for consumer apps.
Token and marketplace design based on what real users do, not what your assumptions say they'll do
Direct access when the hard decisions land, from someone who's been in the room when blockchain products break at scale

Frequently Asked Questions

What does a blockchain advisor do?: A blockchain advisor helps Web3 founders and teams make the technical decisions that matter: which chain to build on, how to design your token, what your smart contract architecture should look like, and where teams typically go wrong at your stage. I provide strategic technical guidance so you don't learn these lessons the expensive way.
Do I need a CTO or advisor for my Web3 project?: If you need someone embedded full-time making day-to-day technical decisions, you need a CTO (or fractional CTO). If you have a technical team but need strategic guidance on major decisions, architecture review, or a sounding board with real Web3 experience, advisory is the right fit.
How much does a blockchain technical advisor cost?: Advisory engagements start at $3K–$7K/month for retainer access, or project-based pricing for scoped work. I'll give you a clear number after we talk through what you need.
When should a Web3 startup hire a technical advisor?: The best time is before you make the decisions that are hard to undo — chain selection, token architecture, team structure, or fundraising positioning. Most founders hire advisors after a costly mistake. I'd rather help you avoid it.
What's the difference between a blockchain consultant and an advisor?: A consultant does the work. An advisor guides your team to make better decisions. I don't typically build the thing — I help you figure out what to build, catch architectural problems early, and give your team the strategic context that comes from having done this before.
What if the advisory relationship isn't working?: Month-to-month. If after a few sessions it's clear I'm not the right advisor for where you are, I'll tell you—and I'll try to point you toward someone who is. I'm not interested in retainers that don't produce value. If you're not getting better answers than you'd get on your own, that's on me to fix.

Ready to Work With an Advisor Who's Been There?

If you're building something serious in Web3 and need strategic technical guidance, let's talk.

I work with a small list of clients at a time.

See If We're a Fit